Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or until they expire) or "session" cookies (deleted when you close your browser).

2. How We Use Cookies

Iris Trail uses cookies to enhance your browsing experience, analyze website traffic, and provide personalized content. We use cookies for the following purposes:

• Essential Website Functions: Enable core website functionality
• User Preferences: Remember your settings and preferences
• Analytics: Understand how visitors use our website
• Marketing: Provide relevant content and advertisements
• Security: Protect against fraud and unauthorized access

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, form submission, and access to secure areas. The website cannot function properly without these cookies.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if visitors get error messages. This helps us improve our website performance.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.

3.4 Targeting and Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We use the following third-party services that may set cookies:

4.1 Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how visitors use our site.

Data collected: Page views, session duration, bounce rate, user location (anonymized)

Purpose: Website optimization and performance analysis

Opt-out: Google Analytics Opt-out Browser Add-on

4.2 Email Marketing Services

Our email marketing platform may use tracking pixels and cookies to measure email engagement and provide analytics.

Data collected: Email opens, clicks, unsubscribes

Purpose: Improve email content and delivery

4.3 Payment Processors

When you make a purchase, our payment processor may set cookies for security and fraud prevention purposes.

Data collected: Transaction data (encrypted), fraud detection signals

Purpose: Secure payment processing and fraud prevention

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept All: Allow all cookies
• Necessary Only: Only allow essential cookies
• Customize: Choose which categories of cookies to allow

5.2 Changing Your Preferences

You can change your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Using your browser's cookie management tools
• Contacting us directly at [email protected]

5.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Delete all cookies
• Block cookies from specific websites
• Block all cookies (not recommended as it may affect functionality)
• Receive notifications when cookies are set

Browser-Specific Instructions:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and stored data

6. Cookie Retention Periods

Different cookies have different lifespans:

7. Local Storage and Similar Technologies

In addition to cookies, we may use other storage technologies:

7.1 Local Storage

HTML5 local storage allows us to store data locally within your browser. We use local storage to:

• Remember your cookie preferences
• Store form data temporarily
• Cache content for better performance

7.2 Session Storage

Session storage is similar to local storage but data is deleted when you close your browser tab.

7.3 Web Beacons

Small transparent images used to track user behavior and email engagement.

8. Impact of Disabling Cookies

Disabling certain cookies may affect your experience on our website:

8.1 Essential Cookies

Disabling essential cookies will prevent the website from functioning properly. You may experience:

• Login issues
• Form submission problems
• Security vulnerabilities
• Loss of preferences

8.2 Analytics Cookies

Disabling analytics cookies will not affect functionality but will prevent us from:

• Understanding how you use our website
• Improving our services based on usage data
• Identifying and fixing technical issues

8.3 Marketing Cookies

Disabling marketing cookies will not affect functionality but may result in:

• Less relevant advertisements
• Repeated promotional messages
• Limited ability to measure marketing effectiveness

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you through our website or email for significant changes
• Request new consent if required by law

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: